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Milwaukee Tools

NOTHING BUT HEAVY DUTY

Our work with Milwaukee Tools reflects a story-driven approach rooted in communications, strategy, design, animation, and web solutions. From the 3D Bolt-On Configurator to the Packatron robot and immersive virtual experiences, we’ve delivered cohesive, high-impact campaigns that help Milwaukee connect with their audience, showcase their products, and strengthen their brand across every touchpoint.

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Packatron – The 15ft Milwaukee Robot

To amplify the marketing impact of Milwaukee’s Packout system, we brought an old concept to life: a towering 15ft robot made entirely of Packout boxes. Using our 3D Packout models, we designed and conceptualized “Packatron,” collaborating closely with a production team to turn the vision into reality. Now a centerpiece at events across the UK and Europe, Packatron draws attention and promotes Milwaukee’s Packout range like never before.

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Milwaukee Online Hub

Amidst the challenges of COVID, Milwaukee turned to the digital world to showcase its tools and innovations. Collaborating with five agencies and partners at Invidar, we helped create a fully immersive 3D virtual world featuring thousands of Milwaukee tools. This interactive environment, complete with animations, videos, and a custom-designed frontend, hosted digital product launches and demonstrations for a global audience, ensuring Milwaukee stayed connected with its customers worldwide.

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Red Hex Drill Bits Animation

To spotlight the features of Milwaukee’s Red Hex drill bits, we created a high-impact 3D animation. Each key feature was dynamically showcased through visually striking concepts, rendered for versatile use across social media and web platforms. This project brought Milwaukee’s innovation to life in an engaging and memorable way.

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Packout Radio Animation

To promote Milwaukee’s Packout Radio, we created an engaging 3D animation showcasing its features and functionality. From concept design to compositing, the animation was tailored for multiple formats, making it a standout asset across social media and web platforms.

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Bolt-On 3D Web Configurator

We developed a cutting-edge 3D configurator that seamlessly integrates with Milwaukee’s partner websites. This tool allows users to customize products and add them directly to their cart for a streamlined checkout experience—without ever leaving the partner's site. We designed and optimized all 3D models for the web, built a custom API to connect the backend with a responsive visual frontend, and hosted everything on Milwaukee’s existing infrastructure. This project redefined convenience and user engagement.

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